Kirsten Rogers Kirsten Rogers

The Dream Collaboration: The 2023 "Barbie" Movie is a Master Class in Brand Partnerships

The beloved Barbie doll has captured the hearts and imaginations of millions around the world since its introduction in 1959. In 2023, the release of the highly anticipated "Barbie" movie showcased a remarkable display of marketing prowess, solidifying its status as a master class in brand partnerships. This blog post will explore the various brand collaborations that made the 2023 "Barbie" movie an exceptional marketing endeavor.

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